Masachusetts Shave Business Blog

I’m often surprised at how many webmasters so obviously create their sites for the search engines and not visitors.The proof of that is how frequently a keyword is sometimes used within the text. We all know that it is important to get noticed by the search engines and get site traffic with a view to getting a site indexed highly. And one way to do that is to ensure your keywords stand out. But, simply repeating them to the point of boredom isn’t the right way to do that.I have seen various figures quoted about the “right” percentage of keywords to have in the text. This is referred to as keyword density. In other words it is all proportionate. If your page has, say, 500 words on it, and there are 50 keywords within that total, it works out at 10%. If you were to have 10 keywords then it would be 2%. Some say 3% is the maximum, others will say 5%, still others up to 10%, though to me that sounds very excessive. I’m not sure there is a ‘right’ or ‘wrong’ proportion, but if pushed I would say I very rarely like to go above 3% though at times I will. My own view is that however many times the keyword is shown the text has to read and flow properly. The other important point is not to place them all in one part of the page, but evenly distributed. Once any one word or phrase becomes annoying because of its overuse then it loses its purpose, and puts readers off. Turn your visitors away and you will lose business, turn the search engines off and you run the risk of triggering a keyword stuffing filter which could end up in your site suffering a sharp drop in its rankings.When I am writing although I have the cheap traffic keywords in my mind I just try to write as naturally as I can with the reader in mind first and foremost. Hopefully the density issue will take care of itself.