Power dialer software combined with web-form callbacks are being utilized to leads generated on Web sites back in a matter of seconds.  This effective response to customers, leads to higher rates of success. By calling so quickly, you catch the person while they are still at their computer, have you on their mind, and maybe more importantly, they are impressed at your responsiveness. Overall contact and qualification rates skyrocket, with the same number of inquiries you had before.

            Imagine a potential prospect is searching out one of your web sites and turns out is quite intrigued. They end up filling out the web-form you offer and join the mailing list. Now is the time that is most crucial and important. Within those few minutes that they are still at their computer, their information they just filled out is being directly sent to your company by a phone rep who then gets informed of the potential lead. With the imported information, the phone rep uses this to get hold of that specific contact all the while they are still sitting at the computer.

This small increment of time is crucial to the success of the call. A recent MIT study headed up by Dr. James Oldroyd, it was shown very clearly that the viability of a lead deteriorates quickly after the first hour, and even after the first five minutes! This lead response management (LRM) study shows that the web-form is a highly under-utilized tool and that a company could maximize the viability of its information capture by calling those leads within the first hour.

By using the resources at hand, instead of simply putting the contact onto a mailing list and bombarding them with advertising, you actually getting a hold of them and talk to them within the hour that they were seeking you out online. This is taking a grasp of their already captivated attention, because they wouldn’t have filled out the web-form if their attention had not been captured–why not act while your product is on the top of their mind?