My boss and I attended a trade show lately.  We manufacturer a line of paints that many people use when they are restoring their cars or if they just want to protect their every day car.  Before we went to the trade show, we did some research on trade show displays because we wanted to have maximum impact at this show.  We are in need of some resellers of our products and this trade show was how we expected to generate lots of interest in selling our products.

There are two ways we can get companies to carry our product line.  One is to go around to all of the individual businesses and talk to them about selling our products.  The other way is to set up a booth at a trade show and have all of these companies that are looking at new products to sell come to us.  It is much more efficient for us to attend trade show because we can get our products out in front of many more companies and that gives us a great chance of attracting them to sell our products.

Because there are so many companies who set up booths at a trade show, it is critical for us to have trade show displays that stand out against all of the other displays from all of the other companies who are set up at the show.  Most of the potential resellers are there to look at as many companies at they can, so it is critical for us to have our trade show displays be as eye catching as possible.  When a representative from a potential reseller is walking down an aisle full of a hundred vendors, our display must stand out or the representative will just walk on by to the next company.

We also like our trade show displays to be very informative without being too wordy.  We like to use lots of pictures and catch phrases that show and describe our products.  We know that if we can get the representative to stop and then engage us in conversation, then we can take care of telling them all about our products and convincing them that they should sell our products.

In order for our displays to be effective, we like to focus on two qualities of the display and that is the eye catching ability of the display and also the informative and enticing quality of the display.