Masachusetts Shave Business Blog

Think about customer service. Then think about client retention. A company can have much more success with both of these methods. If the company wants to progress chances are they will want to retain customers and provide great service. One of the biggest success stories is Go Daddy. Since domains began to be registered Go Daddy jumped in as one of the earlier companies. GoDaddy gives out a godaddy coupon for almost all their services. at one point in time only a couple existed. They weathered that storm and now there are only a few. When you see the different competitors what is interesting to note is that this is not industry has been around for 100 years and competitors come and go. This is a fairly new industry. All of the competitors have been around for about 10 years. What is most interesting to realize is that Go Daddy is the number one domain name registrar. What is even more interesting is that the number two registrar is only one third their size. When everyone began running at the same time you get a complete idea for a true victor. When playing armchair quarterback is interesting to see what the deviations were in the past. And much more easier to see the actual winner when it all started around the same time. They have three times the amount of domains registered than any other competitor. They had a special approach to advertising both on televisions and online. But in my opinion more importantly they have an incredible retention approach. They like to give discounts to their current customers and not just the new ones. Is very uncommon. A great retention approach. Typically when times are problematic trying to gain new customers they will try to milk their current ones. If during the difficult times companies try to increase their prices then the customers will deftly run when times get better. What is most interesting to see is that the companies giving the discounts will have the greatest retention. Those that are getting discounts in a bad economy will unquestionably remember the companies that do that for them. Is a good idea to help customers now and competitors should pay attention. Many people learning business school that it is easier to sell to current customer than a new one. So definitely keep your current customers happy. Therefore be good to your current customers now in a down economy. Then when the economy picks up you will be able to offer them with more products and services. They will recall you and be happy with you and be more likely to spend money with you.